Are you wondering if your Oregon business needs video marketing? Video is a powerful tool that, when leveraged correctly, is an effective way to boost your brand, engage with your potential customers, and directly turn web visits into sales. But it isn’t for everyone. Today, I’ll be discussing the kinds of businesses that have a lot to gain from professional video marketing.
You might have seen my last post, on the reasons why your business isn’t ready for video. But let’s say you already have a decent website, a strong brand identity, and an ongoing social media presence. You might be wondering how video can help take you to the next level.
Video is a great marketing tool and an excellent way to separate yourself from the competition. Here are a few ways that video can help your business succeed in Oregon and beyond:
Social media and search engines love video. You’re investing a lot of time and money (they’re the same thing after all) in boosting your presence on social media. Did you know that online analysts estimate that a webpage with video is 50 times more likely to appear on the first page of search results? And video isn’t just about SEO. Facebook and Instagram algorithms strongly favor video as well. Incorporating video into your website and social media should be a no-brainer.
Customers place more trust in video. And they pay more attention to it. Research shows that having a video testimonial on your website encourages trust from visitors, even when they don’t actually watch it. Just knowing that you have video seems to lend credibility and authority to your company. Testimonials, product videos, and explainers are all excellent options you can employ to improve your connection to your audience.
Video leads directly to sales. More and more Oregon businesses are using targeted video throughout their sales channel to help boost their conversion rate. This isn’t just about having a 2-minute About Us video on your landing page. Often, a better use of video on your website is short, engaging calls to action at every important decision point to help encourage people to click, share, or buy.
Video is a powerful tool for businesses both small and large. But remember, it’s not a matter of just “Build it and they will come.” You need a considered video strategy that addresses your needs as a business and creates actionable outcomes.
Contact me today to set up a free consultation and learn more about how video can help your business.