Are you considering hiring an Oregon videographer as part of your business marketing strategy? Here are the top five reasons why working with a professional videographer is sure to boost your brand awareness and attract customers.
Speak Directly To Your Customers With Video
Well made videos allow you to speak directly to your potential customers in an impactful manner. Whether it’s a documentary-style video that shares your company’s brand story in a compelling way, or customer testimonials that highlight your past successes, there’s no better medium for reaching Oregon customers.
Video is becoming increasingly important as a way of highlighting a local business, whether it’s through social media marketing or branded content on YouTube. Consumers are watching video more than ever, and if your business is late to the game, it may be left behind.
Show Your Business In The Best Light
And we mean that literally. But we also mean that a professional videographer will have access to professional gear that you could never get on your own. Think about what you can do with a drone. Or studio lit product video.
Whether it’s sliders, gimbals, or a gopro, I’ve shot with it. Whatever your vision for your video marketing campaign, I’m excited to work with you to make it a reality.
Increase Your Conversion Rate
A professional videographer should not only know how to make great video, but also how to incorporate that video into an effective marketing strategy. Targeted video on your website should help direct site visitors to the most important pages, whether that’s your online store, contact form, or mailing list sign up.
Rather than one long video that says everything you have to say, it’s better to break your content into smaller bite-sized pieces. This makes it easier to convert visitors into customers. It’s also better from an SEO perspective.
Amateur Video Makes Your Brand Look Amateur
Sure, everyone with a smart phone can create a video, but is that the best way to represent your business? Your customers look to you as a professional in your industry. If your video is shaky, has poor lighting, and low-quality audio, what does that say about your business?