Are you a small business owner wondering about the benefits of video marketing? Today’s marketing strategy is not complete without figuring out how video fits into your plan. When implemented correctly, video can effectively boost your brand presence, communicate your company story, and increase your sales team’s conversion rate.
But video won’t work for everyone, especially if you don’t have the infrastructure in place to support video and reach your target audience. For today’s post, let’s look at the best reasons for using video as part of your marketing strategy and how to use video correctly.
Tell Your Company Story
Video is one of the most engaging ways to connect with viewers. Not only will people pay attention, but they will be more likely to remember your content. And when that content comprises effective story telling, you can be sure that your marketing efforts will have a lasting impact. The bottom line: video and interviews are an excellent choice to convey what is special about your company in a memorable way.
Grab Your Audience’s Attention
No matter what industry you’re in, the Oregon marketplace is crowded. Quality video content helps you stand out. Boost your brand awareness with eye-catching videos that are designed to pop. Whether it’s drone visuals, product close-ups, or customer testimonials, video will draw more attention, for all the right reasons.
According to analyst estimates, video content is 50 times more likely to result in your website showing up on the first page of search results. Before I started my own video production business, I spent several years working for an SEO company, so I know how hard it is to get meaningful SEO results. Right now, video is a hot topic in search, and it’s a smart investment to get in early.
Social Media Presence
Social media also is paying close attention to video. Facebook, Instagram, and Twitter are all adjusting their algorithms to more strongly promote video content. How great would it be to get your brand featured on social media without having to pay to promote it? That’s the power of video marketing.
Better Conversion Rate
Did you know that video has been proven to directly lead to increased sales? Smart marketers are using video content that’s tied into their marketing strategy to help bring the right kinds of web traffic and sales calls. Rather than just make a generic about us video, you should be thinking about producing target content that directly ties in to the actions you want people to take when they visit your website. Whether it’s subscribe to a newsletter, sign up for a free sample, or ask for a free quote, having a video to nudge people along at the key decision points on your website can be very effective.
Video has never been more affordable. I’m committed to working with small- and medium-sized businesses to produce professional, high-quality video content no matter the budget. Get in touch today for a free quote.