Top Five Drone Marketing Tips For Oregon Businesses
With spring right around the corner, it’s time to think about drones again. Drone video and photography make great content for your marketing campaigns, and this is especially true for Oregon companies. But if you don’t know what you’re doing when it comes to creating a marketing strategy based around drone assets, you’re likely to make a lot of mistakes.
So here are the top five drone marketing tips for your Oregon business:
1. Take advantage of Oregon’s natural beauty
It may be easy to take it for granted, but as Oregon residents, we are blessed with living in one of the most beautiful parts of the United States. Your drone content should reflect that. Too many businesses make the mistake of concentrating only on their business or location, and don’t realize that they can leverage our state’s many scenic vistas, from the Oregon Coast to Mt. Hood and the Columbia River Gorge, and everywhere in between. Spectacular drone content is a great way to associate your brand with the state, which works when selling to Oregon residents as well as nationally.
2. Show off your property
This may seem like a no-brainer, but it’s worth reinforcing. A drone allows you to showcase your location in a way that nothing else can. Get a bird’s eye view of your retail location, factory, farm, or other piece of property, and reveal it to your customers from a whole new perspective. Drone footage is especially useful when you’re looking to sell or are seeking new investment. Some businesses even take the opportunity to paint their logo or another message on their roof before capturing it with a drone.
3. Get your team in the shot
One common mistake I see is that a company will fail to populate their drone footage with any people. Having people visible will make your shots seem a lot more dynamic and more attractive to your viewers. Drones are also a great way to showcase your team. This works whether you are a small or large company, but it especially makes an impact when you can get together 50 or more people in one location, where it’s only possible to capture them all from up above.
4. Drones are good for BOTH photos and video
Perhaps you are working on a video campaign, and you want to get a couple drone shots to help it stand out. Or maybe you’re putting together a marketing brochure, and you want one or two drone pics to catch people’s attention. A lot of people in this situation will make the mistake of concentrating only on one of photography or video when they hire a drone operator for a specific project. But why not make the most of your investment and get both at the same time? You’ll save both time and money, especially after you realize how successful your first use of drone content was and want to get more.
5. Make a plan for your drone content BEFORE you start filming
Finally, before you go out and hire a drone operator to start filming, make sure you have a full plan in place for how you want to use that content. This will help ensure you get the most out of your shoot as you’ll be able to let your pilot know exactly what assets you need and how they will be used. If you’re just winging it (pun intended) there will be a lot of potential lost and you may feel like your drone footage was a waste, or not all it could have been.
Get In Touch
I’m a Portland-area drone operator who is fully licensed with a proven track record of creating excellent drone content that is fully worth the investment. Whether you want to show off your beautiful property, highlight your company’s Oregon branding, or step up your game on social media, drone content will definitely attract more eyeballs and make your marketing content stand out.
Feel free to reach out to me with questions or queries about your drone needs.