As a business owner in the Pacific Northwest, you know that first impressions are everything. You only have one chance to make a good impression on potential clients, and you need to make sure that your first impression is as strong as possible. One of the best ways to do this is to hire a professional videographer. A professional videographer can help you create a high-quality video that will leave a lasting impression on viewers. Here are five reasons why you should hire a professional videographer for your business:
Speak Directly To Your Customers With Video
Well made videos allow you to speak directly to your potential customers in an impactful manner. Whether it’s a documentary-style video that shares your company’s brand story in a compelling way, or customer testimonials that highlight your past successes, there’s no better medium for reaching Oregon customers. Video is becoming increasingly important as a way of highlighting a local business, whether it’s through social media marketing or branded content on YouTube. Consumers are watching video more than ever, and if your business is late to the game, it may be left behind.
Show Your Business In The Best Light
And we mean that literally. But we also mean that a professional videographer will have access to professional gear that you could never get on your own. Think about what you can do with a drone. Or studio lit product video. Whether it’s sliders, gimbals, or a gopro, I’ve shot with it. Whatever your vision for your video marketing campaign, I’m excited to work with you to make it a reality.
Increase Your Conversion Rate
A professional videographer should not only know how to make great video, but also how to incorporate that video into an effective marketing strategy. Targeted video on your website should help direct site visitors to the most important pages, whether that’s your online store, contact form, or mailing list sign up. Rather than one long video that says everything you have to say, it’s better to break your content into smaller bite-sized pieces. This makes it easier to convert visitors into customers. It’s also better from an SEO perspective.
Amateur Video Makes Your Brand Look Amateur
Sure, everyone with a smart phone can create a video, but is that the best way to represent your business? Your customers look to you as a professional in your industry. If your video is shaky, has poor lighting, and low-quality audio, what does that say about your business?
Make The Most Out Of Your Investment
Hiring a professional videographer may seem like a big investment, but it’s one that pays off in the long run, especially if you’re smart about incorporating your video into your overall marketing plan in a strategic way. As a PDX Videographer, my priority is always making sure that my clients get great video that not only captures the essence of their brand, but that will continue to have value for a long time. That means taking the same assets and creating content that is appropriate for all social media platforms and marketing channels.
Want to learn more? Contact me today to set up a free consultation and learn more about how video can help your business grow.