Event businesses have been hit hard by the COVID-19 pandemic, and Oregon events are no exception. Even in the best of times it can be difficult to get people to your functions, conferences, and gatherings, and that's especially true now. But there's a way to bring your event to your audience, rather than your audience to your event. And that's with professional quality video.
Event video is a great means for extending the reach and impact of your business seminar or product demo. It allows you to fully document all of the important aspects of your event and, by sharing it online, you now have everlasting content that you can use in a lot of different ways, whether it's with monetizing the video, using it as part of your marketing strategy, or establishing your company as a leader in your industry.
So what types of events can benefit from video? Let's take a look.
Seminars And Conferences
For many businesses, a major seminar, conference, or trade show may be your biggest week of the year, drawing customers and media from all over the country. Even during normal times, it would be desirable to find some way to ensure that your event lasts beyond just a few days. Video allows you to capture the best content from your event and utilize it long after the curtain has come down on your gathering.
Whether it's recording your keynote speakers and breakout sessions, grabbing testimonials from the trade show floor, or creating a highlights video for the whole weekend, a high-quality video is a great way to extend the value of your investment.
Company parties usually have two main objectives, celebrating your staff and connecting with key partners, stakeholders, and customers. A video of your event helps to bolster both these aims, and is a great way documenting the festivities. Whether you're holding an awards ceremony, holiday celebration, grand opening, charity gala, or any other kind of party, make sure your attendees never forget the fun they had with an awesome video of the event.
Investment in your employees is important at all times. But 2020 has made it difficult to bring together all of your employees in one place. Video allows you to create training content, demos, and more without having to ignore social distancing. The same is true of educational content that is outward facing. Professional video is the best way to ensure that your audience, whether it's your own staff or your potential customers, gets the information they need.
A lot of 2020 events have moved online. We're all accustomed to virtual meetings and Zoom calls at this point. With professional live streaming, you can reach your audience in a way that would never be possible with an in-person event, even before the pandemic.
Whatever type of event your hosting, whether it's a formal seminar, a charity sports event, or anything in between, make sure to film it. With PDX Videographer, we'll make sure you get the most out of your video content.
Contact us today for a free consultation.